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What a Brand Guidelines Document Should Actually Include

A brand guidelines document is what keeps a brand consistent long after the project is finished. Here's what it should include.

May 22, 2026

Why Motion Matters: The Case for Animation in Modern Campaigns

Static design does a lot, but it can only do so much. Here's why motion deserves a place in your brand.

May 15, 2026

Why Consistency Is the Most Underrated Part of Branding

A great logo means nothing if the rest of your brand isn't keeping up. Here's why consistency is everything.

May 8, 2026

Inside Our Figma Setup: How We Use It at Hatch

Figma sits at the centre of how we work at Hatch. Here's an honest look at our setup and why it works.

May 1, 2026

When Is the Right Time to Redesign?

Most businesses already know when it's time to redesign. Here's how to recognise the signs and make the call.

April 24, 2026

AI and the Design Process

We use AI every day at Hatch. Here's an honest look at where it fits and where it doesn't.

April 17, 2026

What's Next In 2026

What do growing businesses actually need from a design studio in 2026? Here's where our focus sits.

April 10, 2026
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