If you've ever wondered what a design studio's day-to-day actually looks like, a lot of it happens inside Figma. It's been our primary design tool for a while now, and the way we use it has shaped how we work, how we collaborate, and how we deliver.
Here's an honest look at our setup and why it works for us.
One place, one team
The biggest advantage Figma gives us isn't any single feature. It's the fact that everyone is in the same place at the same time.
Our designers can jump onto the same file, work on the same page, and pick up where someone else left off without any of the version control headaches that come with traditional desktop software. If one of us is working through a problem, another can jump in, contribute an idea, or take something in a different direction. It removes the isolation that can sometimes come with design work and turns it into something genuinely collaborative.
That matters to us. Design at Hatch isn't an individual pursuit, it's a team effort, and Figma makes that possible in a way that few other tools do.
How we handle client feedback
When work is ready for a client to see, we prepare a dedicated page within the file, considered and presented clearly, and then bring them directly into Figma to review it.
Rather than long email chains or PDF mark-ups, clients leave comments directly on the designs. They can point to exactly what they mean, we can respond in context, and the whole feedback conversation lives alongside the work itself. When something is approved, that's on record too.
It keeps things clear, reduces miscommunication, and means nothing gets lost between inboxes.
Our files are our workspace, not the final deliverable
One thing worth being clear about: we don't typically hand over Figma files at the end of a project.
Our files are our studio environment. They're where the thinking happens, where ideas are tested, and where the work is refined. The final deliverables are exported directly from Figma and packaged up properly, whether that's brand assets, design files, or a handover ready for development.
We have built full component libraries within Figma for clients before, including an illustration library with fully toggleable colour modes for light and dark variants. But the file itself stays with us. What clients receive is polished, complete, and ready to use.
A platform that keeps evolving
One of the reasons we've stayed committed to Figma is that it doesn't stand still.
The Config 2025 releases introduced four new products including Figma Draw, a native vector editing workspace with brushes, texture fills and illustration tools that means designers can move between UI layout and custom illustration without switching applications. That kind of thinking, bringing more of the process under one roof, is exactly what suits how we work.
Figma Buzz is another addition worth watching, letting design teams create and lock brand-safe templates that marketing teams can then use to produce assets at scale. For studios managing brand consistency across multiple touchpoints, that's a genuinely useful tool.
More recently, AI image generation has been integrated directly into the platform, with the ability to generate and edit images without leaving the file. Combined with the performance improvements that have been rolling out, including significantly faster vector editing and smoother frame rates, the day-to-day experience keeps getting better.
We keep a close eye on what's coming and make sure the team is across new features as they land. Not every update is relevant to how we work, but enough of them are that staying current genuinely makes a difference.
Why it works for us
Figma suits the way Hatch operates because it's built around collaboration, speed, and a single source of truth. Everyone knows where the work lives. Feedback is clear. The team can move together rather than in parallel.
It's not the only tool we use, but it's the one everything runs through. And as it keeps developing, it continues to earn its place at the centre of our process.
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