What Attending Infosec 2026 Taught Us About Design at Scale

There's a difference between finishing a job and seeing it in the world. Last week we attended Infosec 2026 to see exactly that, visiting the Immersive booth, which we designed and produced all print files for, out in the wild at one of the UK's largest cybersecurity events.

It was a genuinely useful visit. Here's what we took away from it.

Seeing print at scale changes how you think

Designing for large format print and standing next to it in a busy exhibition hall are two very different experiences.

When you're working in Figma, everything is relative. A panel looks bold, a typeface reads clearly, a colour pops. But scale changes things. Elements that feel prominent at desktop size can recede at three metres. Details that seemed fine in a PDF can look very different printed and stretched across a booth wall.

Attending Infosec gave us the chance to assess the Immersive stand with fresh eyes and proper context. It's the kind of firsthand perspective that informs every large format job we take on going forward, and it's not something you can replicate by proofing a file on screen.

How our work lands with an audience

Designing something and watching people respond to it in real time are rarely the same experience.

At an event like Infosec, attendees are moving quickly, scanning stands, making split-second decisions about where to stop and where to walk past. Seeing how the Immersive booth held attention in that environment, how quickly it communicated what it needed to, and how it compared to everything around it, was genuinely instructive.

It's the kind of feedback that doesn't come in a client email. It comes from standing on a busy exhibition floor and watching how design performs under real conditions.

What a room full of competing stands teaches you

Infosec is a loud event. Dozens of brands, all trying to stand out, all with significant budgets behind them. Walking the floor is an education in what works and what doesn't.

Some stands commanded attention from across the hall. Others disappeared into the noise despite clearly significant investment. The difference was rarely budget. It was clarity, distinctiveness and the confidence to make a bold visual decision rather than trying to say everything at once.

We spent time noting what caught our eye and why. The stands that stopped people, the colour choices that cut through, the layouts that guided the eye naturally. It's the kind of competitive intelligence that feeds directly into how we approach exhibition and large format work for our clients, and how we help them stand out in environments exactly like this one.

Why we offer this as a service

Print production and large format design for exhibitions and events is something we offer as a standard part of our services at Hatch. From initial concept through to print-ready files, we handle the full process, making sure what goes to the printer reflects the same level of craft as everything else we produce.

Attending events like Infosec is part of how we keep that service sharp. It's one thing to know the technical requirements of large format print. It's another to understand how design decisions translate when a piece is standing two and a half metres tall in a room full of competition.

If you have an exhibition, event or large format project coming up, we'd love to help. Get in touch and let's talk about what it needs.