Redefining a Brand Built for the Backcountry
Pro-Tracker Archery engineers purpose-built hunting equipment from the ground up: patented arrows, game recovery systems and precision accessories designed for hunters who demand reliability in the field. As the brand looked to grow its reach and sharpen its presence, they needed an identity that could match the quality and conviction behind the products.
We undertook a full rebrand for Pro-Tracker, reworking the logo, typography and overall visual language to create a cohesive identity with real authority. Bold, rugged and precise, the new brand reflects where Pro-Tracker has come from and where it is going. With campaigns now in development, the work is laying the foundation for sustained growth and a stronger connection with their community of hunters.
Building Authority Into a Brand That Already Had It
Pro-Tracker had a loyal following, a strong product range and genuine credibility within the archery and hunting community. The challenge was not to reinvent who they were, but to give the brand a visual identity that did justice to that reputation and could carry it forward.
The rebrand needed to feel authentic to the culture of the sport, whilst being polished and considered enough to support commercial growth across new markets and campaigns. Every decision, from the logomark to the type choices, was made with that balance in mind.