C7 Threat Cards
Cyber threat intelligence in a deck of cards
Pick up a C7 Threat Card and you’ll find an illustrated portrait, a set of stats and a short intelligence profile. Each card introduces a real cyber threat group. Working with Immersive, we took the original Container 7 concept and redesigned the collection for the web and for print.
Online, the cards sit together in a dedicated hub, with a supporting content series for the cyber community. For events, we designed a boxed deck that visitors could take away. A QR code on the back of each card gives people a route from the printed collection back to Container 7.
Giving every threat group a face of its own
The artwork gives each group its character, but the details are what make the cards worth comparing. We gave the name, stats and intelligence summary a consistent place on every card. Once you know your way around one, you can pick up another and see where the two groups differ.
That layout had to work at two very different sizes. In the web gallery, the portraits help readers tell the groups apart as they browse. In the printed deck, the same layout keeps the profile readable in the palm of a hand. Immersive’s blue artwork ties the card backs and box together as one set.