Translating Craftsmanship into a Digital Experience
The website redesign for Simpson of York was an opportunity to elevate a brand built on precision, detail, and high-quality delivery into a digital space that reflected the same standards. Our goal was to create a site that not only showcased their portfolio of work but also reinforced credibility with potential clients at every touchpoint. We designed a clean, structured experience that balances strong visual storytelling with clarity of information. Large-scale project imagery takes centre stage, supported by a refined layout that guides users seamlessly through services, case studies, and key business information. The result is a confident, modern website that positions Simpson of York as a trusted, high-calibre contractor within their sector.
Structuring Complexity into a Clear, Conversion-Focused Journey
Simpson of York’s work spans multiple disciplines, project types, and levels of detail, which created an immediate challenge: how to present complex information without overwhelming the user. The previous site lacked hierarchy and clarity, making it difficult for visitors to quickly understand the scope and quality of their offering. We addressed this by rethinking the site architecture from the ground up. Content was streamlined into clearly defined sections, with a strong emphasis on project-led storytelling to demonstrate capability through real-world outcomes. Navigation was simplified, ensuring users could move intuitively between services, sectors, and featured work. Alongside structure, performance and usability were key considerations. The site was built to be fully responsive, ensuring a seamless experience across desktop and mobile, while optimised loading and clean page builds improved overall speed and accessibility. The end result is a website that not only reflects the quality of Simpson of York’s work but actively supports business growth by improving visibility, engagement, and enquiry flow.