The challenge lay in harmonizing Norton's stringent brand guidelines with the creative flexibility required for animated and static digital advertisements. We needed to ensure that each asset not only adhered to the visual and tonal standards of the Norton brand but also effectively conveyed distinct thematic messages across six different narratives. This involved meticulous attention to detail in animation timing, visual transitions, and message clarity, all while maintaining consistency across various formats and platforms. Our goal was to create engaging advertisements that would perform effectively in both upper and lower funnel marketing strategies, with particular emphasis on the "Laundry List" theme targeted for lower funnel engagement.