Designing the Story Behind a Year of Meaningful Impact
Having worked with Gen Digital across a number of their brands over many years, we were once again trusted to design their annual Social Impact Report — for the second consecutive year. Gen, the global company behind Norton, Avast, LifeLock and more, needed a report that could communicate the scale and sincerity of their 2025 initiatives to a global audience, rooted in their mission of Powering Digital Freedom.
Working closely with the Gen team through multiple rounds of iteration, we shaped a document that brings their social impact story to life, spanning digital education and training, data privacy, inclusion and belonging, environmental action and employee giving. The challenge was to honour the depth and volume of information required whilst staying true to Gen's established brand language, producing a report that feels as considered and purposeful as the work it represents.
Giving Weight to Impact at a Global Scale
Gen's social impact spans over 500 million users across more than 150 countries, with initiatives reaching millions through digital education, significant charitable giving and a workforce deeply committed to volunteering and community. Distilling that breadth into a single, cohesive document, one that feels credible and compelling to stakeholders, partners, employees and the public alike, required careful structure and considered design decisions at every stage.
Working within Gen's existing brand framework, we balanced data-led storytelling with clarity and warmth, fitting a significant amount of content into a document that remains visually coherent and easy to navigate. The result is a report that does justice to a year of wide-reaching, meaningful change.