Crafting a Cohesive Identity for a Cybersecurity Pioneer
In February 2025, Immersive Labs transitioned to "Immersive," reflecting its evolution from a cybersecurity training provider to a comprehensive cyber resilience platform. While the core branding elements were established, our role was pivotal in translating this new identity across all company assets. From the website and eBooks to data sheets and event banners, we ensured that every touchpoint resonated with Immersive's renewed mission: empowering organizations to be ready for evolving cyber threats through dynamic, hands-on experiences.
Implementing Immersive's Brand Across Diverse Assets
The primary challenge was to authentically represent Immersive's redefined brand across a diverse array of platforms and materials. We needed to align the new "Be Ready" ethos with both existing and new content, ensuring consistency in design elements, tone, and messaging throughout. This meant adapting complex cybersecurity concepts into accessible and engaging visuals and narratives, all while maintaining a close collaboration with Immersive's internal teams to uphold brand integrity. Our mission was to translate Immersive’s vision into a unified, compelling identity that reinforced its leadership in the cyber resilience space.