VisionFund Int. 1M client campaign
Design for Print | Digital Media † | Not For Profit | Promo Items | VisionFund International
How we helped VisionFund International celebrate a million reasons to be proud

Our mission
This job was a request for some collateral that VisionFund International needed for an internal comms campaign. In May, the company reached their 1 millionth client. That meant that through their 36 microfinance institutions (MFI’s), the organisation now lend money to over 1 million people living in developing countries as a way to help them rise out of poverty. VisonFund wanted to use this milestone to engage staff, both at the Global Centre and in their MFIs. The three items of collateral required that were to celebrate the 1 millionth client were as follows:
A1 Poster – For MFIs celebrating the 1 millionth loan that can be printed and put up in the 36 microfinance offices.
Tea and Mug Gift Tag – Having identified their one millionth client as a tea picker in Sri Lanka, VisionFund had tea bags and were ordering mugs to send round to their global centre staff. Hatch were commissioned to produce a gift tag that says ‘thanks for your work.’ to accompany the tea and mug.
Loan Officer Competition Flyer – They also wanted to create a competition where loan officers nominate their ‘1 in a million client’ by sending in a photo and description of their favourite client. This would be a simple digital flyer that would be emailed round the globe to all of their offices. The source file was to be in the form of a universally recognised editable word document template which local communicators could translate.

One in a million
Seetha “Annakili” Lechchami, a 48-year-old tea plucker in Sri Lanka, represents the millionth client. She and her husband Ganapathi have lived for 25 years in a tiny pair of rooms in a line of identical homes on the plantation on which they both work. Like so many poor tea pickers, the couple had no choice but to bring up their children in squalid conditions and quiet desperation. She borrowed US$150 and purchased a pregnant

A thousand pictures tell the millionth story
Having familiarized ourselves with the VisionFund brand identity guidelines and after researching the companies global positioning and core purpose we set about brainstorming our approach to the clients brief. VisionFund supplied a

