Schwarzkopf Spa Offer POS
Case Studies | Design for Print | Health & Beauty | Schwarzkopf
Schwarzkopf Spa Offer POS. A free beauty treatment incentive calls for some seriously high end artwork.
Going back to our roots
Our challenge was to conceptualise a campaign to promote a free beauty treatment with the purchase of any two products from the Schwarzkopf colour product range; LIVE Color XXL, LIVE Colour Accents, Vital Colors, Poly Tint Colors, Country Colors and Nordic Colors, for nationwide distribution to independent chemists and selected supermarkets.
The final design would be applied to all point of sale items such as shelf edges, colour brochures, A3 stand-alone promo-cards and offer information dispenser packs.
Covering all grey areas
It was essential to make a big impression with this project so no stone was left unturned when researching imagery that really hit the spot. A major stipulation of the brief was that any model featured should have ‘Schwarzkopf’ hair colouration.
With a limited budget our solution avoided the costly route of organising a specific photoshoot with models, hairstylists and spa location, although thinking back that would of been a nice day out of the studio : )
The mane image
As we had access to the original product packaging artwork from Germany the realisation hit that we already had a model shot with perfectly coloured hair although it was only a head & shoulders shot, so the search was on for the ideal body and backdrop images which would allow a starting point from which our technical wizards could weave their photoshop magic to conjure the perfect campaign scene.
The campaign went swimmingly! Really highlighting the technical dexterity and craftmanship of our creative team.
To add some body and shine to your advertising campaign, why not have a chat with one of our stylists on 020 8297 1200.
In brief …
By truly listening to, and thus understanding expectations & needs, we endeavour to raise your company profile, setting you apart from your competitors.
On the menu for success we have divine digital media, sizzling brand identity, scrumptious stationary, luscious literature, delicious artwork, aromatic advertising & flavoursome photography to name but a few.
So, if what you see here tickles your tastebuds and you'd like to add some spice to your brand then call and speak to one of our design connoisseurs on 020 8297 1200
I wonder how our interns will get on Monday morning if we go back to the old school…? #lifebeforecomputers #frenchcurves #feelingmyage