Miranda Barham Branding
Brand Identity | Business Services | Case Studies | Design for Print | Miranda Barham | Stationery
Raising the profile of a start up venture with a fresh concept and vibrant new look.
A valued working relationship
we cannot claim to know everyone’s market inside out, but with an insightful brief, solid background research and a generous sprinkling of good quality design, our creative solutions transcend all industry sectors.
Going it alone
In 2010 Miranda took the brave move of setting up her own venture with a PR & Marketing Consultancy. Naturally she turned to Hatch for assistance in creating a new identity, stationery and company website.
As Ms Barham’s preferred agency of choice it was par for the course that we be introduced to her new employer with an advance in her career. Continuing our journey with the APX Group and Miranda’s predecessor we set up a new account with Bfinance, a financial services firm providing advice to companies & institutional investors globally.
The evolution of an identity
Looking at the above selection of early design submissions put forward, they really show how a variety of typeface and icon options set a different look and feel. These interchangeable elements helped our client to Pick’n’Mix her preferred final solution seen below.
OPT 1 A clever solution that lifts the letters ‘bar’ in the clients surname from the typographical baseline. This is further realised with the addition of a drop-mirror shadow which grounds the remainder of the name whilst highlighting the word ‘bar’ by dropping its’ shadow by an equal amount. This unusual treatment brings a ‘smile in the mind’ with the detached strap-line ‘raising the bar in PR’ which relates to Miranda’s general approach to business.
OPT 3 A more fluid option which uses a cool, modern, italicised typeface, again with the preferred Strategic Communications strap-line. The ‘quote bubble’ has a traditional phone icon within the negative white space, reiterating the communications aspect of the business.
OPT 4 The fourth submission has a fashionable, rounded typeface which presents a softer more approachable look and feel. The Lime roundall icon has a double-take aspect built into it’s structure. By rotating the negative ‘m’ by 45 degrees, the white space can be viewed as an uppercase ‘B’ thus presenting the clients initials.
The final elements
Following the submission of the designs above, Miranda and the Hatch team got together to brainstorm the final solutions.
To the right, the results are an amalgamation of the initial design concepts, bringing preferred elements together. Both developments A and B, use the serif based typeface from idea 2 combined with the raised ‘bar’ in the name. Also preferred for both solutions was the lime roundall from design 4 which uses the negative white space to optically beguile, forcing a subliminal stamp on the mind. This combination became a real winner, clever and simple but very memorable.
Solution A also uses a drop shadow to ‘ground’ the type to the baseline, the shadow of the raised ‘bar’ reciprocating the movement of the text. Solution B includes the tagline ‘Strategic Communications’ which covers the multitude of disciplines and expertise Miranda can offer.
Further to this, we took the strapline from design A ‘Raising the bar in PR’ and evolved it (bottom right). To feature at the foot of a webpage and on the reverse of the business card as a summary, an encapsulation of everything Miranda’s company is about and an explanation of the logo. The idea was to keep it simple and very memorable – ‘raise the bar’ says it all. The optical roundall, completes the strapline, enabling it to work well in any environment as well as in isolation.
In brief …
By truly listening to, and thus understanding expectations & needs, we endeavour to raise your company profile, setting you apart from your competitors.
On the menu for success we have divine digital media, sizzling brand identity, scrumptious stationary, luscious literature, delicious artwork, aromatic advertising & flavoursome photography to name but a few.
So, if what you see here tickles your tastebuds and you'd like to add some spice to your brand then call and speak to one of our design connoisseurs on 020 8297 1200
I wonder how our interns will get on Monday morning if we go back to the old school…? #lifebeforecomputers #frenchcurves #feelingmyage