Arctic E461 Animated Banners
Animated Banners | Arctic | Case Studies | Publishing | Technology
Sparkling animated banner with a fresh & funky vibe for Swiss heavyweight Arctic.
A Brief exposure
Having experienced the jaw dropping banners Hatch had already created for Adam Hall, GrooveGear, Faital Pro & Monacor, our friends at Arctic wanted us to raise the temperature of consumer awareness across Europe focusing on their E461 premium earphones. Having already booked the adjoined ‘L’ shaped banner position on Audio Pro’s site, Arctic commissioned Hatch to create a short animated sequence that highlighted their product’s rich dynamics, whilst offering a cool ‘must-have’ feel to a mobile device-using target market.
Scripting the snow story boarding
Sub zero concept sets the stage
A blizzard of animation
Ground Frost – Starting from the ground up we wanted to bring the wintery backdrop to life, but how to animate static snow?… the answer was in tiny twinkling sparkles that randomly appear throughout the sequence. Subtle and so simple you may not notice the glistening gems on a conscious level unless pointed out, but here at Hatch we concentrate on the minutest of details in order to magnify the overall experience.
Logo Reveal – We wanted to incorporate an interesting way of presenting the parent company logo with the use of rich media. As the Arctic logo and tagline were to appear in the lower half of the vertical banner as a sign-off, we needed to seamlessly melt the logo reveal sequence into the existing snowy background. This was achieved by cleverly incorporating the horizontal wave found in the logo. The shape is the first element to enter the stage thus sectioning off the area for the movie. Working from an Adobe Aftereffects template we see a gloved hand enter stage right and brush away the fluffy, white top-snow to reveal the frozen surface. Below the ice, an unidentifiable object ripples into clarity to give the second sequence reveal, that being the Arctic logo and the ‘Spirit of innovation’ tagline. This movie sequence has been strategically stitched into the banner.
Copy writing melts in & out
Just as much focus went into the written message, with our in house copywriters giving a distinctly wintery vibe to the snappy copy which thaws in and out of our animation.
Skating on thin ice
This is further complicated by the fact that when a web page loads it will load all of the elements in an order, which meant if our looping top banner loaded before its adjoining sister banner and started to automatically run, the animation would be out of sync. In order to zip things up this was overcome with a special piece of coding courtesey of Hatch’s egg-head programming team, who coolly built instructions into the first banner, not to autorun before the other banner had loaded.
Fresh outta the fridge
With much tweeking and testing, along with an equally impressive yet simplified animated banner gif version that would substitute for devices such as an ipad unable to view flash content, the banner ran live on the Audio Pro International website and received much deserved recognition, below the final animation in all of its glistening glory. Contact one of our alchemists to add some sparkle to your online presence.
In brief …
By truly listening to, and thus understanding expectations & needs, we endeavour to raise your company profile, setting you apart from your competitors.
On the menu for success we have divine digital media, sizzling brand identity, scrumptious stationary, luscious literature, delicious artwork, aromatic advertising & flavoursome photography to name but a few.
So, if what you see here tickles your tastebuds and you'd like to add some spice to your brand then call and speak to one of our design connoisseurs on 020 8297 1200
I wonder how our interns will get on Monday morning if we go back to the old school…? #lifebeforecomputers #frenchcurves #feelingmyage