It is all in the name
After 100 years in business, it had remained unnoticed that the word LAW was within the name of this established firm of London based solicitors. By subtly emboldening the core of their profession within the typography, a sophisticated logo which is both simple and clever was pitched.
The initials LJ, which house the logo as bespoke brackets, form the symbol of a legal document when brought together, this was explored in the abbreviated and animated versions across all items of internal stationary to reception signage and promotional merchandise.
Idea One LJ Bracketed legal document with LAW emboldened.
Idea Two Double take Scales of Justice or Boats & Turreted Tower.
Double take
For our second offering we visited the history books with reference to the prestigious address of our client and its nautical connections. Sea Containers House is a prominent building on the south bank of the River Thames in Blackfriars, London.
A double-edged logo was created; to relay their core business on one level whilst also highlighting the historic Thames River location. We wanted to ask the question, ‘what do you see first… Scales of justice or two ships on a river passing a turreted tower.
